It seems like almost daily, there are new calligraphers offering their lettering skills for hire popping up on the internet. There are many great lettering artists offering beautiful calligraphy. Of course your style and skill will attract customers. But what else will set your work apart from everyone else? In a word, branding.
If you’ve started a new business or need some help getting going, you must read the new post in the Letter Business forum where I explain what is branding, how to do it, and what worked for me when I started Paperwhite Studio. With hard work and careful branding, within one year I was catering to the high end and celebrity clientele I desired.
Click here to read more about how I did it.
Truly,
Erica
